Clive Shoes

What we were up against

Our biggest lever for growth was optimizing Clive’s category and product pages. Initially, many pages lacked keyword-rich descriptions and unique content. We developed and implemented on-page SEO improvements, including optimized meta tags, improved internal linking, and descriptive copy above product grids. This helped search engines better understand page relevance while also enhancing user experience. Additionally, technical SEO fixes—faster mobile page speeds, image compression, and better structured data—further boosted visibility. By focusing on high-value generic keywords (e.g., “ladies sandals Pakistan,” “men’s formal shoes online”), Clive gained strong traction outside of brand searches. This dual approach improved rankings, CTR, and conversions.

Our strategic approach

The SEO strategy focused on optimizing product and category pages with unique, keyword-rich content to improve their relevance and search visibility. Technical SEO was strengthened by focusing on page speed, mobile user experience, and structured data implementation. Local SEO was also improved for store locations through Google Business Profiles to increase visibility in local searches. In addition, a content marketing strategy was introduced around footwear care, styling tips, and style guides to target relevant informational searches, attract potential customers, and build topical authority.

Step by step execution

“Working with Sana was a great experience. She understood our requirements and provided a clear and effective SEO strategy. Her work was professional, well-organized, and focused on improving our website’s visibility. We were very happy with her communication and overall approach. ”

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